Seed keywords are the starting point for keyword research and refer to the initial set of keywords or phrases used to generate ideas and insights for a particular topic or market. Seed keywords are usually broad and generic terms that are related to the main topic or product being researched. They are used to uncover new keyword opportunities, gain insights into consumer behavior, and to understand the search volume, competition, and relevance of various keywords.
For example, if a website owner is interested in optimizing their site for the keyword “health supplements,” their seed keywords might include “vitamins,” “nutritional supplements,” “herbal remedies,” and “health products.” By using various keyword research tools, they can then expand upon these seed keywords to find more specific, long-tail keywords, and to gain a deeper understanding of consumer search behavior and preferences.
Seed keywords are a critical component of search engine optimization (SEO) and are used to inform the development of a comprehensive keyword strategy, which can help to improve the visibility and ranking of a website in search engine results pages (SERPs).