An SEO silo is an organizational structure used to optimize a website’s search engine optimization (SEO) by grouping related pages and content into categories and sections, with the goal of improving relevance, authority, and keyword targeting for specific topics or themes.
In an SEO silo structure, a website’s main categories and sections are organized in a hierarchical fashion, with the main category at the top and subcategories and sub-pages organized beneath it. The content within each category is optimized around a specific set of targeted keywords, with internal links between pages within the category and external links from related pages and websites reinforcing the topic and theme.
The purpose of an SEO silo structure is to create a clear and concise organization of a website’s content, to improve the relevance and visibility of specific topics and pages in search engine results pages (SERPs), and to increase the authority and trust of the website as a whole. By organizing content in a logical and focused manner, an SEO silo structure can help a website to rank higher for targeted keywords, to drive more targeted and relevant traffic, and to improve the overall user experience.