SERP features are special elements that appear in the search engine results pages (SERPs) in addition to the traditional list of organic results. SERP features enhance the search experience and can provide additional information or resources related to the user’s query.
Examples of SERP features include:
- Featured Snippets: A summary of an answer to a user’s query, displayed at the top of the SERP.
- Image Pack: A group of images related to the user’s query, displayed on the SERP.
- Local Pack: A group of local business listings that match the user’s query, displayed on the SERP.
- News Box: A list of news articles related to the user’s query, displayed on the SERP.
- People Also Ask: A list of related questions that other users have asked, displayed on the SERP.
- Reviews: A list of customer reviews for a specific product or service, displayed on the SERP.
- Video Pack: A group of video results related to the user’s query, displayed on the SERP.
SERP features can greatly impact the visibility and click-through rate (CTR) of a website, and therefore should be considered as part of an overall search engine optimization (SEO) strategy. Optimizing content for SERP features can help a website to rank higher in the search results and to drive more relevant and engaged traffic to the site.