A URL slug is the part of a web page’s URL that comes after the domain name and represents the specific content or page on a website. It is used to identify the content and distinguish it from other pages on the same website. The URL slug is created by using keywords or phrases that describe the content of the page, making it more readable and easily understandable for both users and search engines.
For example, if the domain name is “www.example.com” and the URL slug is “/about-us”, the full URL of the page would be “www.example.com/about-us“. The URL slug helps search engines understand the context and relevancy of the page, and can also be used as a ranking factor in search engine results pages (SERPs).
When creating or editing a page, it is important to consider the URL slug, as it can affect the page’s search engine optimization (SEO) and how easily users can find and access the page. A well-crafted URL slug that accurately represents the content of the page can have a positive impact on the page’s SEO, while a poorly chosen or irrelevant URL slug can negatively impact the page’s visibility and search rankings.