Vertical search refers to a type of search engine that focuses on specific, narrow or specialized information categories, such as medical information, local businesses, job listings, real estate, news, images, videos, and more. Unlike general-purpose search engines, which provide results from a wide range of topics, vertical search engines are designed to provide results from specific sources or types of content, making it easier for users to find what they are looking for.
For example, a job search engine like Indeed.com or Glassdoor.com provides job listings from a variety of sources, whereas a general-purpose search engine like Google might also include job listings, but also provides results for a broader range of topics.
Vertical search can be particularly useful for users who are looking for specific information or products, as it helps to surface relevant results from sources that specialize in those areas. It can also be beneficial for marketers and businesses looking to reach specific audiences, as it provides a targeted platform for reaching and promoting their products or services.