Website structure refers to the organization and arrangement of the different pages, sections, and content on a website. The structure of a website is important for several reasons, including improving the user experience, making it easier for search engines to crawl and index the website, and optimizing the site for search engines.
A well-structured website typically has a clear hierarchy, with a clear and intuitive navigation menu, easy-to-understand URLs, and a logical arrangement of content. The website structure should also be designed to support both the user’s goals and the search engine’s goals, by providing clear, relevant, and organized information.
Elements of website structure include the homepage, category pages, product pages, blog posts, and other content pages. The structure should be designed to support the website’s information architecture, which is the way in which information is organized and categorised to meet the needs of both users and search engines. By optimizing the website structure, a website can improve its search engine visibility, enhance the user experience, and increase conversions.