Website authority refers to the perceived credibility and trustworthiness of a website, as evaluated by search engines and other factors. Authority is often considered a key ranking factor in search engine optimization (SEO), and higher levels of authority can help a website rank higher in search results and attract more traffic.
Website authority is typically determined by a variety of factors, including the quality and quantity of backlinks to the website, the age and history of the domain, the relevance and topicality of the website’s content, and the user engagement metrics, such as time on site and click-through rate.
Improving website authority typically involves building high-quality backlinks from other reputable websites, creating compelling and relevant content, and implementing effective on-page and technical SEO techniques. By establishing a strong foundation of authority and trust, a website can position itself as a leader in its industry and attract more organic traffic from search engines.