[SEO Course] Onsite optimisation – What is it? 

SEO Course: Onsite optimisation – What is it?
Ashley Bryan

Published On Mar 17,2023

Onsite SEO optimization refers to the process of optimizing the elements of a website to improve its visibility and ranking in search engine results pages (SERPs). It involves making changes to a website’s structure, content, and code to make it more attractive to search engines and users.


Some examples of onsite SEO optimization include:


  1. Title tags and meta descriptions: These elements of a website’s code provide information to search engines about the content of a page. Properly optimizing title tags and meta descriptions can help to improve a website’s visibility in search results.
  2. Headings and subheadings: Proper use of headings and subheadings can help to break up a webpage’s content and make it more easily readable for both users and search engines.
  3. Content optimization: This includes ensuring that the content on a website is relevant, high-quality, and regularly updated. Optimizing the content to include relevant keywords and phrases can also help to improve a website’s visibility in search results.
  4. Image optimization: Optimizing images by using descriptive file names and alt tags can help to improve the accessibility of a website for both users and search engines.
  5. URL structure: Having a well-structured and logical URL structure can help search engines to easily understand the content of a website and improve its visibility in search results.
  6. Internal linking: Internal linking can help to improve the navigation of a website and make it easier for both users and search engines to find and access its content.
  7. Schema markup: Schema markup can help search engines understand the context and purpose of a website, allowing them to display more accurate and useful information to users in the form of rich snippets.
  8. Site speed: Site speed is an important ranking factor for search engines, a fast-loading website can improve user experience and encourage higher engagement.


Onsite SEO optimization is important because it can help to improve a website’s visibility and ranking in search results, ultimately driving more traffic to a website and increasing leads and sales.


By implementing best practices in onsite SEO, you can ensure that your website is optimized for both search engines and users, which can help to improve your search engine rankings and drive more traffic to your website.