Definition: Anchor Text

“Anchor text” is the visible, clickable text in a hyperlink. It is the text that is displayed as a link and is used to link one web page to another. When a user clicks on anchor text, they are taken to the target URL associated with that link. Anchor text is an important factor in search engine optimization (SEO) as it provides context and information about the target page to both users and search engines. Effective use of anchor text can improve a website’s visibility and rankings in search results, while misusing anchor text, such as using irrelevant or spammy text, can negatively impact a website’s search engine rankings.