Definition: Local Business Schema

Local business schema is a type of structured data markup that is added to a website’s HTML code to provide search engines with information about a local business, including its name, address, phone number, hours of operation, and other details. Schema markup is a standardized way of annotating web content with metadata, making it easier for search engines to understand the content of a page and display it in a more informative and user-friendly manner. Local business schema is particularly important for businesses that operate in a specific geographic location, as it can help to improve their visibility in local search results. When implemented correctly, local business schema can enhance the search engine visibility of a website, increase the likelihood of appearing in relevant search results, and provide users with more detailed and accurate information about a business.