Definition: Local citation

A local citation is any mention of a local business’s name, address, and phone number (NAP) on the web. Local citations are important for local search engine optimization (SEO) because they help search engines establish the legitimacy and accuracy of a business’s information. By having consistent and accurate NAP information in local citations, businesses can improve their visibility in local search results and increase the likelihood of being found by potential customers. Local citations can appear on a variety of platforms, including local directories, business listings, and social media profiles. The more local citations a business has, the stronger its online presence and visibility in local search results can become. However, it’s important to ensure that the NAP information in local citations is accurate and consistent, as any discrepancies can negatively impact a business’s search engine visibility.