Definition: Local Pack

The local pack is a set of local search results displayed by search engines, typically Google, in response to a local search query. It is a prominent feature of Google’s search results, and it is designed to provide users with relevant and accurate information about local businesses that match their search query. The local pack typically displays the name, address, phone number, and website of each business, along with ratings, reviews, and other relevant information. It also provides a map of the businesses’ locations and the option to get directions or view the business’s website. The local pack is a key component of local search engine optimization (SEO) and is crucial for businesses looking to improve their visibility in local search results. By optimizing their Google My Business listing, businesses can increase their chances of appearing in the local pack and reaching potential customers in their local area.