Open Graph meta tags are HTML tags that are used to provide information about a web page to social media platforms, such as Facebook, Twitter, and LinkedIn. These tags help to define how the content of a web page will be displayed when shared on social media, and they include information such as the page title, description, image, and more.
The Open Graph protocol was created by Facebook and is now widely used by other social media platforms as a standard for sharing content. The use of Open Graph meta tags is important for improving the visibility and engagement of a web page on social media, as it allows for a more meaningful and visually appealing representation of the page’s content.
For example, if a web page has an Open Graph meta tag for the page title and description, when the page is shared on Facebook, the title and description from the meta tag will be used in the post instead of the default title and description from the web page. This can help to increase the visibility and engagement of the post, as it provides more context and information about the content of the web page.
To implement Open Graph meta tags, they can be added to the head section of a web page’s HTML code, and they should include information such as the title, description, image, and type of content being shared. It is important to ensure that the information in the meta tags is accurate and concise, and that it accurately represents the content of the web page.