Organic search results refer to the unpaid, non-sponsored search results that appear in a search engine results page (SERP) when a user enters a query. Organic search results are based on the relevance and authority of a web page, and they are determined by the search engine’s algorithm.
Organic search results are differentiated from paid search results, which are sponsored advertisements that appear at the top or bottom of the search results page. Organic search results are considered more trustworthy and credible by users, as they are not influenced by advertising or other commercial factors.
To improve the visibility and ranking of a website in organic search results, search engine optimization (SEO) techniques can be used. These techniques aim to optimize a website’s content, structure, and code to ensure that it is optimized for both search engines and users.
Improving the ranking of a website in organic search results can have a significant impact on the website’s traffic and visibility, as a high ranking in organic search results can lead to increased visibility and traffic to the website. Therefore, many businesses and organizations invest time and resources into optimizing their websites for organic search results to improve their online visibility and reach.