Voice search is a technology that allows users to perform a search query by speaking their request, rather than typing it into a search box. It is a type of natural language processing (NLP) that allows users to interact with search engines and other digital devices using voice commands.
Voice search is available through a variety of devices, including smartphones, smart speakers, laptops, and other connected devices. The popularity of voice search has grown in recent years, due in part to the increasing use of smart speakers and other voice-activated devices.
For marketers, voice search presents new opportunities and challenges. Optimizing websites and content for voice search can help increase visibility and attract more traffic, but requires a different approach than traditional search engine optimization (SEO). This may include developing content that is more conversational and less keyword-focused, as well as focusing on user intent and providing detailed and accurate information to help meet user needs.